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Friday, 8 August 2014

Double amputeed reputation

                                    'When it all comes tumbling down'


I’m so over whelmed by the excitement of blogging, I don’t even know where to start, yes it’s my first time and I've been stumbling back and forth like any other inexpert would. The topic I’m about to talk about here today is rather controversial and sure it will raise a lot of opinions.

It’s the 18th month since the renowned athletic amputee has murdered his model girlfriend Reeva Steenkamp, and everyone is still talking about it, but my ultimate question; is if Oscar Pistorius will ever regain his reputation after his murder case has become a world-wide statistic of world icons that have sparked the media with a negative story. In my opinion Oscar Pistorius has tarnished his career and mostly especially his image, I mean, youngsters that looked up to him as an icon and whole public no longer see him as they did before since the murder, could the media have had an influence in this negative attitude? I feel that it was such a good thing that the South African law legalized people to share comments and feelings about the Oscar trial on social media platforms such as twitter and Facebook.

Isn't it obvious that all brands would never want to associate themselves with a name that would dare to damage or threaten their own image and reputation? Likewise all brands and sponsorship's initiated pulling off Oscar as their brand ambassador, including Nike of course, I would too. I think we all know by now how bad publicity travels faster than good, especially with citizen journalists that distribute news even before we hear it from the paper or television the following day.

Efforts of PR in the beginning was Vuma Reputation, a South African PR firm http://goo.gl/ITY0G5 which released Oscars word for word seven page affidavit document of his version of how Reeva came to die, did they maybe think that this document would in any way rebuild his reputation, or change the minds of those who believed that he’s undoubtedly guilty of the murder? from where I’m standing I don’t think any PR firm can be able to rebuild Oscars reputation regardless of his bail or even if he may be found ‘not guilty’ which Vuma Reputation later realized as they no longer represent him now http://goo.gl/bm602D.
 The sad reality is that in the mention of ‘Oscar Pistorius’ instant words like ‘Murderer, killer, shooter’ are associated with him, it’s shocking how this one incidence has wiped out the fact that Oscar Pistorius was once a multiple Gold medal winner at Paralympic games and summer Olympics 2012 and  how he once made history by competing with able athletes.



This has been a topic that has had the whole town buzzing since this year and bzzzzz CONTINUES…

  source: http://goo.gl/IqrmFk                                                                                                       

21 comments:

  1. Oscar is a public figure whatever decision that will be taken the whole world will know and whether he`ll be found guilty or not it will take a miracle for any PR agency that will want to rebuild Oscar`s reputation, but hey as you said for now the buzz continues

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  2. That's true Zinhle I totally agree with you, whatever decision the Judge will make, Oscar has created a reputation for himself that cannot be forgotten by many, and i'm sure the whole world cannot wait to hear the final verdict even though they think they already know Oscar's fate is. bbbzzzzzzzzzz

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  3. All i can say is that Oscar might be able to escape going to prison, but getting back his good reputation is something that we will all have to wait and see, and for this to happen his Public Relations team must have some amazing tricks up their sleeves because people do not just forgive and forget that easy.

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  4. I totally agree with you guys , his reputation is already at risk , we all just waiting for the judgement on the 11th sept , Oscar team will have to work hard to rebuild his career

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  5. yes Palesa id like to emphasize on "people do not just forgive and forget that easily" because that's the very same point i'm trying to raise here, this has been a case that has touched and involved everyone and it cannot be forgotten even in the next five to ten year, in my opinion.

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  6. HAHAHA Like i said Mmathabo, no one wants to associated with Oscar at the moment, even his PR team has bailed out on him, to me that's evident in how frankly impossible it will be for any PR firm to be able to rebuild his reputation again.

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  7. I totally have to agree with you, Oscar damaged his own reputation, whether the judge finds him guilty or not, the public have already made their decision and will not find Oscar credible and trustworthy anymore I don't think that any brand wants to associate themselves with a person that has such a bad reputation.

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  8. Well I believe Oscar reputation is shattered.I mean seriously we only remember him as a murder not a as a an Olympic medalist come on he is a goner, can you say prisoner number .....40102....I think Iam guessing his prison number

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  9. I know that Oscar's reputation has been ruined by his actions, but I honestly believe something can be done to regain his reputation back despite the outcome of the Verdict.I mean with good PR and support of the Public he can certainly regain the trust people have lost for him but it will take time and worth it in the end...

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  10. I think that as much as Oscar damaged his reputation, he can still regain it in time, especially if he is proven not guilty.

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  11. laughing out loud!!!!, Pachida, i totally agree girl, prison is where he belongs and we wait and see for the 11th of September if the SA law agrees with the rest of us.

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  12. Dazzling and Laura, i see you girls still believe that Oscar can still regain his Reputation, but at this point in time i don't see the light in this dark end pit

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  13. I think Oscar's trail has brought him more fame than ever before but I don't think any brands would want to associate themselves with him especially when there's a lot more revealed about him not forgetting that in PR we value reputation and if your reputation is the same as Oscars then I think you fading.

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  14. He might not go to prison but no brand will want to associate themselves with him. his reputation is shuttered.

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  15. Oscar Pistorius' image is tarnished and I doubt it will ever go back to what it was especially considering that his court was broadcast on national television. But with that being said I cannot help feel sorry for him all his hard work has come to nothing because of his stupid decisions.

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  16. Reputation firstly is a very difficult yet very simple thing to build and also destroy. In relation to this controversial issue of the Oscar trial it would be difficult to rebuild it because firstly as an individual Oscar is a public figure that many follow and also keep record of his doings. My question goes back to author of the blog do you disagree with my statement that in this manner it would be difficult to regain and rebuild trust and reputation for Oscar the paralympic runner?

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  17. David those are valid points that you have made there and i totally agree with you, in answering your question, like iv'e been saying all along the regain of Oscar's reputation is highly almost impossible at this present time.

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  18. These go back to the O'jay Simpson's case. He killed his wife, walked away scotch free but never regained his image. Oscar may walk away free. of which I doubt. The fact is the reputation is ruined and unlikely to be regained. You suffer for whatever action you take and I guess in this case, he made his bed he should definitely lay in it.

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  19. indeed Amanda quite frankly he has to face the consequences of his actions and be responsible enough to face his debts.

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  20. i personally think that Oscar will be sentenced on the 11 of September they were just procrastinating the case just to suck him dry before they sentence him.

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  21. WoW that's very sad information you just brought to light, but hey, we all have to take responsibility of our actions regardless.

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