'When it all comes tumbling down'
I’m so over whelmed by the excitement of
blogging, I don’t even know where to start, yes it’s my first time and I've
been stumbling back and forth like any other inexpert would. The topic I’m
about to talk about here today is rather controversial and sure it will raise a
lot of opinions.
It’s the 18th month since the
renowned athletic amputee has murdered his model girlfriend Reeva Steenkamp,
and everyone is still talking about it, but my ultimate question; is if Oscar
Pistorius will ever regain his reputation after his murder case has become a
world-wide statistic of world icons that have sparked the media with a negative
story. In my opinion Oscar Pistorius has tarnished his career and mostly
especially his image, I mean, youngsters that looked up to him as an icon and whole
public no longer see him as they did before since the murder, could the media
have had an influence in this negative attitude? I feel that it was such a good
thing that the South African law legalized people to share comments and
feelings about the Oscar trial on social media platforms such as twitter and Facebook.
Isn't it obvious that all brands would never
want to associate themselves with a name that would dare to damage or threaten
their own image and reputation? Likewise all brands and sponsorship's initiated
pulling off Oscar as their brand ambassador, including Nike of course, I would
too. I think we all know by now how bad publicity travels faster than good,
especially with citizen journalists that distribute news even before we hear it
from the paper or television the following day.
Efforts of PR in the beginning was Vuma
Reputation, a South African PR firm http://goo.gl/ITY0G5
which released Oscars word for word seven page affidavit document of his
version of how Reeva came to die, did they maybe think that this document would
in any way rebuild his reputation, or change the minds of those who believed
that he’s undoubtedly guilty of the murder? from where I’m standing I don’t
think any PR firm can be able to rebuild Oscars reputation regardless of his
bail or even if he may be found ‘not guilty’ which Vuma Reputation later realized
as they no longer represent him now http://goo.gl/bm602D.
The sad
reality is that in the mention of ‘Oscar Pistorius’ instant words like
‘Murderer, killer, shooter’ are associated with him, it’s shocking how this one
incidence has wiped out the fact that Oscar Pistorius was once a multiple Gold
medal winner at Paralympic games and summer Olympics 2012 and how he once made history by competing with
able athletes.
This has been a topic that has had the whole
town buzzing since this year and bzzzzz CONTINUES…
source: http://goo.gl/IqrmFk